Growth-Stage Revenue Operations
The Growth Stack,
Operated by One.
Most growth-stage companies hire four people to do what I do with AI. From high-converting creative and paid media to full-funnel analytics, I use an operator-led system to turn your core channel into a predictable revenue machine.
Want to understand the model first? Read: Operator-Led Growth →
$1M–$10M
ARR sweet spot — companies with something worth scaling
3–5x
CAC improvement achieved in prior operator engagements within 90 days (based on engaged client outcomes)
4
Maximum active clients — this isn't an agency, it's a partnership
The Math
What gRO replaces.
The fully-loaded cost of building this capability in-house versus a focused external partner — at the stage where every dollar of overhead matters.
Role / Capability
Monthly Cost
The Reality
In gRO?
Full In-House Team
To cover what gRO delivers end-to-end
$38K–$52K
per month, fully loaded
4 to 6 month ramp. Competing priorities. No guarantee of channel focus.
$28K–$42K
saved monthly vs. equivalent in-house team at Growth tier
Day 1
execution starts — no 90-day ramp, no onboarding, no trial period waiting for results
1 focus
one channel, one outcome — not split across five priorities with competing deadlines
Why Now
The paid acquisition
game changed.
The companies that keep scaling in this environment are not spending more — they are optimizing harder than everyone else.
3x
S&M multiple collapsed
Growth-stage companies generated 6x revenue per marketing dollar in 2023. That dropped to 3x in 2025. You are spending the same and getting half the return — whether you measure it in pipeline or purchases.
+89%
Paid CPL/CPM increases since 2021 across LinkedIn, Meta & Google (gRO industry observation, 2021–2026)
B2B cost-per-lead on LinkedIn is up ~89% since 2021. DTC CPMs on Meta are up 40%+. Google CPCs are climbing for every auction category. The companies still generating efficient acquisition are testing creative and targeting faster than the market is inflating.
42%
of growth-stage CAC increase is funnel-fixable (gRO client cohort 2023–2026)
Most CAC problems are not media buying problems — they are conversion problems. Landing page drop-off, weak offer messaging, untested audience segments. Fixable without increasing spend.
The companies still scaling efficiently are running a system. Not a bigger budget.
Ad platforms have gotten more competitive and more expensive at every level. AI-generated creative flooded the feed. Audiences are more fatigued. iOS privacy changes made attribution harder. None of this is going away.
The response most SaaS companies default to: hire someone, increase budget, or try a new channel. All three are expensive guesses when the real problem is that the existing channel has never been systematically optimized.
The companies outperforming their category right now are running 3 to 5 structured experiments per month, rotating creative on a fixed cadence, and cutting budget from what does not work instead of adding budget to everything.
That system — built specifically for your channel and your ICP — is what gRO delivers in the first 90 days.
The Problem
You don't have a
strategy problem.
You have an execution and optimization gap. There's signal in your pipeline — it just needs a system built around it.
-
01
One channel is working, but you're not sure why. And without knowing why, you can't scale it confidently.
-
02
CAC is creeping up and nobody has a clear answer for which part of the funnel is the problem.
-
03
Demo-to-close rate is inconsistent. Some months it's 30%, others 15%. The data doesn't explain the variance.
-
04
Your team is doing a lot, but you can't tell what's moving the needle. Every experiment is a guess.
-
05
You've hired or are considering hiring a Head of Marketing. But a single hire can't do what a focused growth system can.
What gRO is — and isn't
✓
Yes: A focused execution partner who owns one thing: scaling the channel that's already converting
✓
Yes: Weekly performance cadence with 4 metrics that actually matter — no vanity dashboards
✓
Yes: Cheaper than one senior marketing hire, and more specialized
✓
Yes: Maximum 4 clients at any time — you get real attention
✗
No: Not an agency taking on 30 clients and delegating to juniors
✗
No: Not a fractional CMO writing strategy docs nobody reads
✗
No: Not here to rebuild your brand, run your SEO, or plan an event
See How It Works →
B2B SaaS·
DTC·
FinTech·
Consumer Apps·
Subscription·
PLG·
Series A·
Series B·
$1M ARR·
$10M Revenue·
Operator-Led·
GTM Systems·
B2B SaaS·
DTC·
FinTech·
Consumer Apps·
Subscription·
PLG·
Series A·
Series B·
$1M ARR·
$10M Revenue·
Operator-Led·
GTM Systems·
Who This Is For
Founders between $1M–$10M in ARR or annual revenue — B2B or B2C — with a working acquisition channel and a CAC problem.